Let's start with a little about you.
Your name and email
Please enter your name and a valid email address.
What's your age?
Please enter a valid age using numbers only.
How do you describe your gender?
Please select an option, and specify if you chose "Other".
Roughly what do you spend on a fragrance you love?
Please select an option.
01
Have you bought from us before?
Please select an option.
02
How often do you buy fragrance or home scent, for yourself or as a gift?
Please select an option.
How you wear scent today.
03
Do you have one signature scent you wear most days, or do you switch it up?
Please select an option.
04
How much do you enjoy discovering and experimenting with new fragrances?
Please choose a rating.
05
Are you happy sticking with what you know, or do you like being offered something new?
Please select an option.
What oud means to you.
06
Do you use scent at home too (candles, diffusers), or mainly on yourself?
Please select an option.
07
How much does the idea of a whole scent world appeal — wearing a fragrance and living in it at home too, from the same brand?
Please choose a rating.
08
When you hear the word "oud", what comes to mind? First words, no wrong answers.
09
Where would you place oud on each of these?
Please rate all four scales.
10
Would you wear an oud fragrance day to day? Why, or why not?
11
How appealing is being able to layer and build your own scent, combining fragrances to make something that's yours?
Please choose a rating.
The core: how a fragrance makes you feel.
12
Think of a fragrance that makes you feel your absolute best. What three words describe how it makes you feel?
13
How well does each of these fit what you want a fragrance to give you?
1 = doesn't fit at all · 5 = fits perfectly
Please rate all five.
14
"Feel Exceptional." In your own words, what would that mean to you from a fragrance brand?
15
How much does feeling part of something — a community around a brand — add to how you feel about it?
Please choose a rating.
The experience.
16
How appealing is being helped in person to layer and build your own scent, with someone guiding you at a scent bar?
Please choose a rating.
17
Does an in-person scent experience (trying, layering, being shown) make you more likely to buy, and to come back?
Please select an option.
Newness and coming back.
18
How appealing is a brand that releases new scents on a rhythm — monthly or seasonal — rather than one fixed range?
Please choose a rating.
19
Would you subscribe to receive new or seasonal scents regularly? What would make it worth it to you?
The brand, price and gifting.
20
What first drew you to us, or what would make you want to try us? In your own words.
21
And which of these pull you most?
Choose up to two.
22
What would you expect to pay for an everyday oud you'd wear all the time?
Please select an option.
23
When you find a scent you love, does the price change whether you buy it?
Please select an option.
24
Do you buy fragrance or home scent as gifts? If so, for whom and what occasions?
Who you trust.
25
Whose fragrance recommendation do you trust most?
Rank 1 (most trusted) to 4 (least trusted) — optional.
Real customers like me
Creators / ambassadors I follow
The brand's founder
Experts / reviewers
Each rank can only be used once.
A few questions just for our customers.
26
How often do you buy from us?
Please select an option.
27
Which of our scents are your favourites, and why?
28
What made you first buy from us, and what brings you back?
